Green entrepreneurship (sometimes called ecological entrepreneurship), is entrepreneurship that provides products or services with the least possible harm to the environment through an innovative approach. Characteristics of green entrepreneurship include sustainability, efforts to improve environmental conditions, and innovative ideas that have both social and economic implications.
The main difference between a green entrepreneur and a traditional entrepreneur is that a green entrepreneur creates a business model that is economically profitable, environmentally conscious, and generates social value.
In addition, green start-ups can be defined as newly established companies that offer products or services with environmental benefits.